In this session, Thomas will give you an inside look at what exactly happens before they launch Flash and start developing mobile applications. Having a cool idea is a good start, but it's not the only key to a sucessful application. You will get some tips and tricks that will help you to work out your concept more properly.
His talk in his dutch but I'm sure if you contact him he will answer all your questions.
Check it out:
Also check out Serge Jespers session where he dives deeper into the new possibilities of Adobe's mobile platform.